Global Member Expansion HDMA’s membership is increasingly multinational and global in approach. This creates opportunities to offer cross border trade compliance, export/import optimization, and global marketing services to HDMA and its supplier members. Propose tiered sponsorships and pilot programs with a handful of member companies to prove ROI.

Event Sponsorship Potential HDMA runs ongoing events including the Heavy Duty Aftermarket Dialogue and Perspectives series with Daimler Trucks North America. This presents a channel for sponsorship, event technology, speaker marketing, and lead-gen partnerships with member companies. Offer white label virtual conference platforms, streaming services, and attendee analytics.

Leadership Engagement Window Recent leadership changes present a window to engage executive decision makers and align offerings with new strategic priorities. Position your solutions as aligned with HDMA’s growth of multinational members and expanded benefits. Request intro meetings with the new president and COO and MEMA leadership for a strategic partnership.

Member Engagement Platform HDMA has a dedicated role focused on councils and member engagement, signaling active member involvement. This is an opportunity to offer CRM and membership management software, survey and events platforms, and engagement analytics to improve retention and participation.

Education Thought Leadership HDMA’s education programs such as Pulse webinars and the Perspectives series show demand for content and thought leadership. This creates opportunities to provide learning management systems, content hosting, sponsorships, and licensing for HDMA events and webinars.