Personalized Employee Benefits Heka offers a wide range of personalized and impactful benefits to improve employee wellbeing and productivity, providing an opportunity to tailor offerings to the specific needs of potential corporate clients.

Modern Benefits Platform Positioned as a platform that brings benefits offerings into the modern age, Heka can appeal to companies still relying on traditional Employee Assistance Programs (EAPs) or outdated wellness perks, presenting a sales opportunity for upgrading.

Tech-Enabled Wellness Solutions Utilizing advanced technology like LinkeIn Insight Tag, Cloudflare, and Amazon Web Services, Heka's tech stack can be leveraged as a selling point to attract tech-savvy companies seeking innovative wellness solutions.

Expansive Experience Portfolio With over 3,000 unique experiences ranging from health-testing kits to outdoor adventures, Heka's diverse portfolio offers a compelling sales proposition for companies looking to provide engaging and varied employee benefits.

Market Positioning and Revenue Potential Given Heka's revenue range and the landscape of similar companies primarily in the mid-market revenue segment, there is a clear opportunity for expansion and revenue growth by capturing a larger share of the wellness and fitness industry.