Innovative Technology Helix's patented lateral cardio training technology offers a unique selling point that appeals to high-end athletic facilities and luxury wellness centers seeking cutting-edge equipment to differentiate their offerings.

Market Niche Targeting both elite athletes and everyday exercisers, Helix can expand its reach by forming partnerships with sports teams, physical therapy clinics, and boutique gyms interested in exclusive, proven fitness solutions.

Growing Customization With a patented technology platform, Helix presents opportunities for tailored solutions or licensing models to larger fitness chains or rehab providers looking to incorporate innovative cardio options.

Digital Engagement Leveraging their existing tech stack, Helix can enhance customer experience through digital marketing and e-commerce channels, potentially boosting sales of equipment directly to consumers or fitness centers.

Upscaling Potential Considering the relatively small revenue and staff size, Helix has significant growth potential; strategically targeting quality-conscious clients can accelerate sales and expand market presence in the fitness industry.