Experienced leadership Leverage the deep industry expertise of HelmsBriscoe ResourceOne, averaging 25 years in convention, meeting, and event management, to position them as a trusted partner for complex, high-stakes events and to upsell strategic advisory services to Fortune 500 clients and large associations.

Virtual event capability Highlight ongoing demand for virtual and hybrid event solutions evidenced by partnerships with Hubb and Hubb Financial Group, presenting an opportunity to cross-sell scalable virtual platforms, production support, and global attendee management to clients expanding digital event portfolios.

Hotel partnership leverage Emphasize existing hotel and venue partner networks (e.g., NATDA collaboration) to win business around negotiated room blocks and attendee housing, offering clients cost containment, program governance, and streamlined logistics that differentiate from competitors.

Mid-market growth runway Target small to mid-size companies alongside Fortune 500 clients by showcasing a scalable service model and cost-effective program management that can be tailored for diverse budgets, expanding footprint within the mid-market segment while maintaining premium service.

Growth-oriented tech stack Promote the use of flexible tech partnerships and platforms (such as OpenResty and Lua-based tools) to deliver efficient event operations, data insights, and attendee experiences, presenting opportunities to upsell analytics, reporting, and customized event tech solutions.