Strategic Partnerships HelmsBriscoe has a history of partnering with organizations such as NATDA, Sonder, IBPI, and Destinations International to expand reach and add value for members and partners. This indicates a sales opportunity to propose co-marketing, discount programs, or integrated procurement services with associations, DMOs, and vendor networks.

Global Reach With a global footprint and long-standing industry relationships since 1992, HelmsBriscoe serves a wide range of event types and scales, suggesting potential for cross-border venue sourcing solutions, multinational corporate clients, and large-scale association leads.

Tech Enablement A tech stack including iCIMS, WordPress, Shopify, and analytics tools indicates成熟 digital operations and potential for selling enhanced tech integrations, onboarding services, or improved lead capture and CRM workflows to streamline procurement for clients.

Market Diversification Recent news highlights new hires and leadership changes as well as expansion of services to members at no cost via IBPI partnerships, signaling opportunities to offer bundled services, onboarding programs, or value-adds to existing and prospective clients through targeted industry verticals.

Financial Scale Revenue in the billion-dollar range and a sizable employee base position HelmsBriscoe as a high-value strategic partner for large hotel brands, venues, and travel suppliers, presenting opportunities to secure preferred/vendor partnerships, exclusive rates, and large-scale RFP collaborations.