Global Partner Growth HelmsBriscoe's global reach and decades of experience in meeting venue sourcing create a powerful channel to connect hotels, venues, and destinations with associations and corporate event planners. This positions partners to access ongoing event bids and recurring bookings through HelmsBriscoe's network.

Strategic Partnerships Strategic collaborations with industry groups and brands such as NATDA, Sonder, IBPI, and Destinations International indicate proven channels for lead generation. Opportunities exist to become preferred partners for these organizations, offer member benefits, and co-market to event buyers and exhibitors.

Enterprise Focus HelmsBriscoe serves large-scale associations and corporate events, signaling a high-value sales pipeline for hotels, venues, and destination marketing organizations seeking procurement efficiency and negotiated rates. Target enterprise level venues and global hotel brands to join the HelmsBriscoe network and access this demand.

Sustainable Sourcing Their focus on educating associates about including DMOs on RFPs shows alignment with sustainable and destination-focused procurement. This creates a sales angle to promote green meeting venues, sustainable destination partnerships, and turnkey RFP workflows for buyers prioritizing responsible sourcing.

Tech-Driven Sourcing The tech oriented web stack suggests openness to technology integrations and streamlined procurement workflows. There is potential to partner with event technology providers or to offer integrated tools for RFP management, contract workflows, and data analytics to improve outcomes for clients and venue partners.