Sustainability Focus Leverage ConferenceDirect’s active DEI and ESG initiatives, including their DEI and ESG conference and sustainability-focused events, to position cross-sell opportunities with clients seeking green meetings, sustainable venue sourcing, and eco-friendly event management programs.

Strategic Partnerships Capitalizing on their Cvent Platinum Partner and Official Housing Bureau status, target collaboration opportunities with venues, technology providers, and suppliers in their network to expand bundled service offerings and preferred partner deals.

Speaker Network With The Speaker Collective launched, offer complementary speaker sourcing, keynote management, and thought-leadership sessions to enterprise clients planning large-scale conferences, increasing value through curated content and turnkey speaker programs.

Event Technology Highlight ConferenceDirect’s technology stack and virtual/hybrid event capabilities to upsell advanced event apps, registration management, and hybrid seating solutions to clients expanding virtual or hybrid meeting footprints.

Growth and Scale Target mid-market and enterprise accounts that fit their size and revenue band by aligning services such as strategic meetings management, housing and registration, and contract negotiation to demonstrate ROI and expand footprint in organizations planning multiple events annually.