Growing product lines Hema Maps has a history of expanding its product suite with new editions and guides (Motorcycle Adventures editions, Top End and Gulf Atlas, Australia Map Jigsaw puzzle) and a recently launched Shop by Location tool and new website. This indicates opportunities to upsell digital and physical map products, bundles, and location-based services to existing customers.

Digital commerce expansion Recent launches of a new website and Shop by Location tool suggest a push toward enhanced online sales channels and e-commerce capabilities. Sales opportunities exist in offering platform integrations, payment optimizations, and digital marketing services to boost online orders and cross-sell maps and guides.

Adventure lifestyle audience Positioned as Australia’s leading regional and offroad mapping brand with long-standing explorer focus, there is strong potential to cross-sell safety and planning content through Hema Safe initiatives, as well as premium content subscriptions, guided trip planning, and sponsored adventure campaigns.

SMB scale and partnerships With 11-50 employees and revenue in the 1M to 10M range, Hema Maps sits in a scale where channel partnerships (retailers, tourism boards, outdoor retailers) and B2B licensing for maps and data could unlock shared revenue, co-branded products, and distribution in partner ecosystems.

Market positioning and growth Competitively positioned against global mapping and outdoor brands, Hema Maps can capitalize on regional expertise and trusted Australian content by offering enterprise-grade licensing, custom atlas solutions, and targeted marketing to attract new customers in adjacent markets such as outdoor gear, 4x4 clubs, and travel enthusiasts.