Strategic Partnerships Hema Maps is part of the Emprise Group and operates in Australia’s regional and offroad mapping niche, presenting a collaboration opportunity with adjacent outdoor and travel brands for co-marketing, bundled offerings, and cross-sell initiatives.

Product Expansion Frequent product launches including navigation data integration, Shop by Location, brand-new website, and adventure guides indicate a cadence of new SKUs and digital services perfect for upsell of premium maps, subscriptions, or data licenses.

Digital Commerce Active tech stack includes Shopify, Klaviyo, AfterPay, and Apple Pay, signaling readiness for advanced e‑commerce campaigns, personalized email flows, and flexible payment options to grow online sales and AOV.

Market Positioning As Australia’s leading regional and offroad mapping brand with revenue in the low to mid single‑digit millions, there is potential for enterprise or wholesale partnerships, licensing deals, and channel partnerships to scale distribution.

Content & Data Strong emphasis on publishing maps and guidebooks, plus recent launches of new atlas products and navigation tools, creating opportunities to offer premium data feeds, updated content licenses, or co-branded publishing services to expand product ecosystems.