Strategic Partnerships Ordnance Survey International's collaboration with the British Geological Survey to provide below ground geospatial data highlights opportunities to offer advanced spatial data solutions and integrate complementary data services for clients in environmental and infrastructure sectors.
Innovative Data Enhancements The recent updates to the OS National Geographic Database, including new building and transport data, create potential upselling opportunities for sectors such as emergency services, urban planning, and insurance, seeking precise and comprehensive geospatial information.
Community Engagement The launch of initiatives like the Armed Forces Network and surveys of geography teachers demonstrates a focus on community and educational outreach, presenting prospects to develop customized training, educational tools, and loyalty programs for government and educational clients.
Market Expansion Recent marketing campaigns and product enhancements indicate active efforts to increase brand visibility and market penetration, providing avenues to target specific government agencies, municipal authorities, and private enterprises with tailored geospatial solutions.
Technological Leadership Ordnance Survey's focus on launching significant building and transport data features suggests an emphasis on leveraging cutting-edge technology, offering sales opportunities around smart city initiatives, infrastructure development, and data-driven decision-making platforms.