Crisis niche Position Hennes as a specialized crisis communications firm with a long-standing focus since 1989, ideal for clients seeking expert handling of reputational risk, litigation communications, and pre-crisis preparedness.

Diverse client base Target potential enterprise and public sector clients (broader hospitals, universities, government agencies, large nonprofits, and law firms) that regularly face high-stakes media scrutiny or regulatory inquiries.

Strategic partnerships Leverage and expand existing partnerships with school boards and public institutions (FSBA, OSBA) to upsell broader crisis management programs, training, and ongoing reputation management contracts.

Awarded credibility Highlight prior accolades and notable client case studies to differentiate in competitive RFPs, emphasizing proven outcomes in preserving reputation and customer confidence during crises.

Growth opportunities Explore larger mid-market and corporate segments with annual revenue visibility in the $10M–$25M range and present scalable crisis drills, media training, and incident management packages as repeatable services.