Market leadership Staging Connections, rebranded as Encore Event Technologies, is the largest AV and event services provider in Asia Pacific with 18 offices and 70 venue partners, indicating a strong regional footprint and large potential for enterprise clients seeking end-to-end event solutions.

Global reach Owned by Freeman, a global brand experience leader, which provides access to extensive resources, cross-border capabilities, and potential for multinational clients requiring standardized AV and live event services across multiple markets.

Integrated services Their offering blends technical production with styling, design, and digital/social media components, presenting opportunities to upsell full-service event packages to clients looking for cohesive brand experiences and measurable online impact.

Scale and capabilities With over 1100 staff, 18 offices, and 70 venue partnerships, there is capacity to handle large-scale conferences, incentives, product launches, and live sports events, suggesting upsell opportunities to enterprise-level accounts and event portfolios.

Industry collaborations Longstanding partnerships with tourism and event bodies and a history of collaborating on major regional events indicate potential for long-term contracts, sponsorship opportunities, and recurring revenue with corporates and government-related events.