Strategic Growth Herd MSL is part of Publicis Groupe and operates in Australia and New Zealand with notable recent leadership promotions and new client wins, signaling opportunities to upsell integrated PR, social, and content services to expanding corporate brands in the region.

Enterprise Clients Current client wins include Microsoft and SAP partnerships, indicating a track record with large, global tech brands and enterprise customers that may be targetable for deeper digital, influencer, and content-led campaigns across ANZ.

Digital Backbone Tech stack features widespread use of social platforms, WordPress ecosystems, HubSpot, and SEO tooling, suggesting potential to cross-sell marketing automation, content operations, and paid media services to optimize multi-channel campaigns.

Creative Leadership Recent hires such as Chief Creative Strategist and a focus on audience, community, and influence point to a strengthened offering in storytelling, social engagement, and influence marketing—a ripe area for expanding services to clients seeking culture-driven campaigns.

Regional Expansion Office presence in Sydney and Auckland with a mid-sized team (11-50 employees) positions Herd MSL to target mid-market and large regional accounts across Australia and New Zealand, presenting opportunities for scalable PR, content, and integrated communications packages.