Herd MSL
Public Relations and Communications ServicesNew South Wales, Australia11-50 Employees
Herd MSL is a small-to-mid-sized public relations and integrated communications agency based in Sydney, with an additional office in Auckland, New Zealand. It seeks to solve complex business challenges through creative ideas, high-quality execution, and content-led campaigns that span multiple channels. The firm brings together a team of more than 70 specialists across creative, communications, social media, content, and paid media, and operates as part of Publicis Groupe. The agency has worked with notable enterprise clients in Australia, including Microsoft, and has previously partnered with SAP Australia, illustrating its engagement with large technology and corporate brands. In May 2026, Sophie King was promoted to Account Director at Herd MSL, marking a leadership development within the firm.
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