Expansion through acquisitions Herdwatch has been aggressively expanding through strategic acquisitions, such as the recent acquisition of ComTag and Lilac Technology. Leveraging this growth strategy, there are opportunities to target similar companies in the industry for partnerships or acquisitions.

Industry recognition and awards Herdwatch's consistent recognition and awards, including being named the number one livestock management software platform in the UK and Ireland, can be leveraged to showcase the company's expertise and credibility to potential clients. Highlighting these achievements can help in building trust and winning over new customers.

Innovative product features With the introduction of new features like the Weight Insights feature and the grass and crop service, Herdwatch is demonstrating a commitment to innovation in farm management software. Sales teams can leverage these innovative offerings to attract tech-savvy customers looking for advanced solutions in the agriculture sector.

Customer base growth Having over 18,000 farms in Ireland and the UK using Herdwatch highlights a strong customer base. Identifying and targeting regions or countries where Herdwatch is looking to expand its footprint can present significant sales opportunities to tap into new markets and grow the customer base further.

Market positioning and competitive edge With a focus on being the fastest-growing Farm Management Software App & Platform, Herdwatch has a strong competitive edge in the market. Sales teams can utilize this positioning to showcase why Herdwatch stands out from competitors and provide value propositions that resonate with potential clients.