Niche Focus Target HERO Sports as a platforms and media partner for promoting small-school athletics, leveraging their mission to aggregate and publicize stories about teams, players, and coaches to expand reach and engagement across collegiate programs.

Media Partnerships Position as a revenue and distribution ally to athletic departments and school media teams, offering sponsored content, targeted ad placements, and story amplification to boost visibility for programs with limited traditional media exposure.

Ad Tech Stack Acknowledge current technology usage including Prebid and DFP; propose enhanced programmatic solutions, privacy-conscious tracking, and CMS integrations to improve ad performance and streamline monetization for partner schools.

Growth Potential Leverage HERO Sports recurring news and polls (Top 25, All-American lists) to offer data-driven marketing opportunities, dynamic polls, and sponsored features that align with fans’ interests and raise site engagement for collegiate programs.

Strategic Fit With a lean team and modest revenue, present scalable solutions for sponsorships, content partnerships, and premium aggregator tools that can expand HERO Sports’ monetization without heavy overhead while aligning with their mission to empower athletic departments.