Ad Ops Optimization HERO Sports already runs a programmatic stack (Prebid, DFP, Quantcast). There is an opportunity to offer managed ad ops, premium ad formats, and data-driven targeting services to improve yield and attract advertisers seeking reach with small-school college sports.

Content Licensing Their Preseason Top 25 and Group of Five All-American lists are high-value editorial assets that could be licensed or syndicated to regional outlets, conferences, or partner media networks, creating new revenue streams and greater reach.

Athletic Partnerships Leverage existing relationships with sports information teams to offer sponsored storytelling packages, video production, and digital editorial services to athletic departments and conferences seeking increased visibility for small programs.

Audience Insights Their tech stack includes Quantcast, indicating capacity for audience data. Monetize these insights by offering analytics dashboards, targeted sponsorship packages, and data licenses to brands aiming to reach small-school college sports fans.

Growth Opportunities With a small team and a growing portfolio of polls and lists, HERO Sports can scale by pursuing sponsorships, licensing deals, and partnerships with national media or larger networks to expand coverage and revenue.