Growth Through Program Expansion Herzing University is actively expanding its online and campus offerings, recently launching a fully online Bachelor of Social Work program and establishing a new campus in Clarksville, Tennessee. This indicates a strategic focus on reaching new student segments and increasing enrollment capacity, providing opportunities to offer tailored solutions or services that support their growth initiatives.

Focused on Career-Driven Education The university emphasizes career-focused programs such as nursing, social work, and women's health nursing practice, aligning education closely with market demand. Sales opportunities exist in providing technology, LMS, or career services that enhance the practical and employment outcomes of their programs.

Targeted Funding and Grants Herzing received a $2.7 million grant from the U.S. Department of Education to support Hispanic students, demonstrating a focus on diversity and inclusion. This opens avenues for offering student engagement platforms, scholarship management solutions, or community outreach tools that complement their financial aid initiatives.

Digital Infrastructure Investment The university leverages a robust technology stack including cloud services, marketing automation, and content delivery networks, highlighting their reliance on scalable digital solutions. This suggests potential for selling advanced edtech tools, integrations, or cloud services that can enhance their online program delivery and marketing efforts.

Strategic Online Program Offerings Herzing’s launch of diverse online degree programs in health and social sciences, combined with strategic collaborations like the 4+1 partnership, indicates a focus on innovative delivery models. This presents opportunities to introduce adaptive learning technologies, alumni engagement platforms, or program management solutions to support their strategic growth and student success.