SMB IT focus Limited employee count and regional focus on small to mid-sized clients present a clear opportunity to upsell managed IT services, cloud backups, and security solutions to businesses in Southwestern Michigan and Northern Indiana.

Comprehensive security Their service footprint includes video surveillance and access control, suggesting potential to expand to integrated security platforms, ransomware protection, and SOC-type monitoring for clients in manufacturing, retail, and education sectors.

Cloud and DR Experience with on-site and off-site backups, disaster recovery, and virtualization positions them to promote to organizations seeking robust business continuity, hybrid cloud deployments, and rapid recovery capabilities.

Industry verticals A diverse client list across manufacturing, pharma, education, hospitality, and retail indicates cross-sell opportunities for industry-specific IT solutions, compliance support, and scalable networking and collaboration deployments.

Growth potential Revenue in the 1M–10M range and a broad tech stack (Microsoft 365, Cisco, virtualization, networking) suggests targeting mid-market firms with expanding IT needs, offering managed services, monitoring, and modernization engagements.