Local West Virginia focus Opportunity to upsell targeted OOH campaigns across Beckley, Charleston, Huntington, and Parkersburg areas where Hicks already operates 97 bulletins, leveraging their established local footprint.

Small business scale With a lean team and revenue under one million, Hicks Outdoor is likely open to cost-efficient, packaged advertising options, including bundled creative services and flexible contract terms.

Full service offering Their model includes free artwork and design, which can be upsold with dynamic creative, data-driven targeting, or seasonal campaigns to maximize impact for local clients.

Strategic locations Locations along major interstates and routes (I-77, I-64, RT-50, RT-14) present opportunities for high-visibility campaigns for regional brands expanding within West Virginia.

Growth enablement Integrate Hicks with broader out-of-home networks or digital measurement partners to offer attribution-ready packages, appealing to advertisers seeking ROI visibility and scale.