Cloud Technology Utilization Higgins Business leverages a variety of cloud-based technologies such as Cloudflare CDN, Cloudflare, and Google Tag Manager. This indicates a technological inclination that could make them receptive to innovative tech solutions for optimizing their operations.

Market Positioning With a revenue range of $0 - 10M, Higgins Business falls within the bracket of companies like BambooHR, Xero, and Rippling. Understanding their competitive landscape helps in tailoring sales pitches to highlight unique value propositions.

Industry Focus Higgins Business operates in the accounting industry, an area that necessitates reliable and scalable financial management solutions. Positioning solutions as enhancing accounting processes could resonate well with their needs.

Small-Medium Enterprise Segment With 2-10 employees, Higgins Business falls into the small-medium enterprise (SME) category. Offering cost-effective solutions tailored for SMEs could be an effective sales strategy to cater to their specific scale and requirements.

Website Insight Exploring Higgins Business' website, built with technologies like Bootstrap and jQuery, can reveal insights into their design preferences and usability standards. Tailoring presentations that align with their website aesthetics could enhance engagement.