Hospitality & Healthcare Focus Target expansion into hospitality and healthcare packaging solutions, leveraging Highland Supply’s existing emphasis in these sectors to cross-sell premium disposables, sanitation products, and packaging.

Strategic Manufacturer Relationships Leverage current partnerships with Dart Container, Anchor Packaging, and World Centric to position value-add packaging solutions and potentially introduce complementary product lines to deepen wallet share.

Mid-Market Growth Opportunity With 11-50 employees and $10-25M revenue, pursue mid-market accounts in adjacent packaging and sanitation categories that benefit from bundled offerings and integrated supply programs.

Technology-Driven Efficiency Emphasize harmonized procurement and e-commerce capabilities using WooCommerce and NetSuite/SAP workflows to streamline ordering, pricing, and invoicing for target customers seeking digital supply chain efficiency.

Scale via Sanitation Portfolio Suggest expanding into comprehensive sanitation and compliance products to meet evolving hospitality and healthcare hygiene standards, capturing demand from customers prioritizing safety and regulatory adherence.