Expanding Modular Offerings Highmark TechSystems has recently expanded its modular solutions with new product launches like EventMAX and YOURspace, targeting outdoor, workspace, and experiential event markets. This presents opportunities to upsell or cross-sell these versatile structures to clients seeking innovative, flexible event environments.

Outdoor Event Growth With the launch of Highmark Outdoor and the development of structures suitable for outdoor events and festivals, there is a clear market shift toward outdoor experiences. Sales efforts can focus on venues, festivals, and outdoor event organizers looking for durable, attractive solutions.

Innovative Structural Technology Highmark’s category-leading products like sExpoDECK, MAX Multi-Wall, and SuperMAX demonstrate a strong technological edge with cost-effective, quick-setup solutions. These features appeal to clients prioritizing efficiency, cost savings, and innovative design in trade show and event infrastructures.

Strategic Partnerships Partnerships such as the collaboration with YOURspace to develop modern office pods and safe spaces indicate a strategic move into flexible, modular interior environments. This opens a new sales avenue targeting coworking spaces, corporate clients, and health-conscious organizations.

Market Differentiation Highmark’s focus on premium, customizable, and cost-effective structures, combined with recent product launches and market diversification, positions it uniquely against larger competitors. Tailored messaging to niche markets like experiential agencies and outdoor organizers can enhance sales targeting efforts.