Modular leadership Highmark offers modular and scalable exhibit solutions such as sExpoDECK, MAX Multi-Wall, SuperMAX, EventMAX and Modulbox, highlighting an opportunity to cross-sell to clients who need flexible indoor/outdoor spaces, including outdoor branded environments and experiential installations.

Expansion signals Recent launches of EventMAX and YOURspace indicate a strategic push beyond traditional trade shows into outdoor and workspace applications, suggesting sales potential with corporate events, coworking spaces, and brand activations seeking premium architectural solutions.

Cost efficiency Emphasize savings through reduced shipping, faster setup, and versatile design to appeal to event organizers and agencies facing tight timelines and budgets, positioning Highmark as a cost-effective partner for large-scale or multi-location campaigns.

Tech-enabled services Leverage the tech stack (AWS, Google Cloud, HubSpot, WordPress, Mailchimp, Vimeo) to propose integrated digital experiences, lead nurturing, and streamlined project management for clients requiring coordinated marketing, sponsorship assets, and post-event analytics.

Growth-ready partnerships With a revenue range of 10M-25M and a compact team, target mid-market events and experiential agencies looking for scalable infrastructure, rapid deployment, and reliable customer service to support quick-turnaround campaigns and repeat business.