Growing Market Segment HiQ Labs operates within the rapidly expanding HR analytics and people insights sector, serving top brands seeking to reduce employee turnover and increase workforce retention through advanced data science and machine learning solutions.

SMB Focused Offering With a lean team of 11-50 employees, HiQ Labs presents an attractive opportunity to target mid-sized companies looking for scalable, cloud-based analytics tools to optimize talent management without the complexity of larger enterprise solutions.

Strategic Competitive Positioning Despite ongoing legal disputes with LinkedIn over data scraping rights, HiQ’s focus on publicly available data and predictive HR analytics can appeal to organizations valuing innovative, legally compliant talent insights.

Cross-Selling Potential HiQ’s development of predictive tools for employee attrition offers potential for expansion into related HR areas like engagement, performance management, and talent acquisition, creating avenues for upselling to existing customers.

Targeted Industries Given its success and reputation in human resources analytics, HiQ should focus on recruiting personnel and organizations within large industry segments such as consulting, technology, and finance that heavily depend on talent retention and people analytics.