Insights

Growing Retail Footprint Hobbyco operates a flagship store in a high-traffic Sydney location (Queen Victoria Building) plus multiple regional stores, presenting frequent in-person marketing opportunities, cross-sell with diverse product categories, and potential for exclusive in-store launches and events.

90 Years Heritage A long-standing, family-owned brand with deep customer loyalty and a storytelling angle around nostalgia and quality, which can be leveraged in collaboration campaigns, limited-edition releases, and member-exclusive bundles.

Diversified Product Range Extensive catalog spanning model kits, RC, board games, toys, anime collectibles, and arts and crafts, enabling cross-category partnerships, bundled promotions, and wholesale distribution opportunities through Hobbyco Imports.

Online and Events Strong online presence complemented by partnerships, marketplaces, and immersive events such as SMASH, Gunpla Expo, and Gundam Base Pop-Up Sydney, offering co-branded event sponsorships, digital campaigns, and experiential marketing.

Growth Opportunities Revenue appears within a mid-market range with active expansion through new stores, partnerships, and online channels, indicating potential for scalable B2B collaborations, exclusive product lines, and volume-discount programs.

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Hobbyco Tech Stack

Hobbyco uses 8 technology products and services including Microsoft Advertising, Amplitude, Microsoft Clarity, and more. Explore Hobbyco's tech stack below.

Hobbyco's Email Address Formats

Hobbyco uses at least 2 email formats:
Hobbyco Email FormatsExamplePercentage
First@hobbyco.com.auJohn@hobbyco.com.au
86%
FLast@hobbyco.com.auJDoe@hobbyco.com.au
14%

Frequently Asked Questions

What is Hobbyco's phone number?

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You can contact Hobbyco's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Hobbyco's official website and social media links?

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Hobbyco's official website is hobbyco.com.au and has social profiles on LinkedIn.

How much revenue does Hobbyco generate?

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As of August 2026, Hobbyco's annual revenue is estimated to be $1M - $10M.

What is Hobbyco's NAICS code?

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Hobbyco's NAICS code is 44-45 - Retail Trade.

How many employees does Hobbyco have currently?

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As of August 2026, Hobbyco has approximately 44 employees across 2 continents, including Oceania and Asia. Key team members include Head Of Operations: A. S., Director Of Serious Fun: D. W. and Director & Board Member: D. W. Explore Hobbyco's employee directory with LeadIQ.

What industry does Hobbyco belong to?

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Hobbyco operates in the Retail industry.

What technology does Hobbyco use?

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Hobbyco's tech stack includes Microsoft Advertising, Amplitude, Microsoft Clarity, Drupal, NetSuite, Apple Pay, Google Pay and Piwik PRO Core.

What is Hobbyco's email format?

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Hobbyco's email format typically follows the pattern of First@hobbyco.com.au. Find more Hobbyco email formats with LeadIQ.

When was Hobbyco founded?

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Hobbyco was founded in 1935.
Hobbyco logo

Hobbyco

RetailNew South Wales, Australia11-50 Employees

Hobbyco is a retail company based in the Queen Victoria Building in Sydney, New South Wales, Australia, and employs about 11 to 50 people. Founded in 1935, Hobbyco marks 90 years in 2025 and remains family-owned. The company offers a wide assortment of toys, models, games and collectibles, with over 40,000 products spanning model kits, trains, puzzles, die-cast vehicles, board games, LEGO, anime and pop culture collectibles, RC vehicles, and arts and crafts. Its flagship store covers more than 600 square metres in the Queen Victoria Building and is described as one of the largest hobby shops in the Southern Hemisphere, with additional locations in Macquarie, Rhodes, Liverpool and Burwood. Hobbyco operates Hobbyco Imports, distributing a broad set of international brands across Australia, and participates in events such as SMASH, Gunpla Expo and a Gundam Base Pop-Up World Tour Sydney in collaboration with Bandai Namco Asia. Reported revenue is in the range of AUD 1 million to AUD 10 million.

Section iconCompany Overview

Phone number
NAICS Code
44-45 - Retail Trade
Founded
1935
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Hobbyco's revenue is estimated to be in the range of $1M - $10M

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