Strong Heritage & Brand Loyalty Hobbyco's nearly a century-long presence in Australia has cultivated a loyal customer base that appreciates its diverse product range and historic reputation, offering an advantage in marketing and expanding repeat sales through heritage storytelling.

Expanding Online Presence With a robust online store and participation in industry events like SMASH and Gundam Base Pop-Up, Hobbyco is increasing its digital footprint, creating opportunities to reach larger audiences and boost e-commerce sales through targeted digital marketing campaigns.

Diverse Product Portfolio Offering over 40,000 items across popular franchise collectibles, model kits, and creative arts supplies positions Hobbyco to capitalize on trending hobbies and licensing opportunities, driving cross-selling and seasonal promotions to increase average transaction value.

Partnership & Event Engagement Long-standing partnerships with organizations such as SMASH Inc. and hosting immersive events provide avenues for exclusive product launches, brand collaborations, and loyalty programs that can enhance customer engagement and generate additional revenue streams.

Potential Market Expansion Hobbyco’s strategic store locations in major shopping centers and its distribution network across Australia offer opportunities to explore new retail or distribution channels, including specialty stores or licensing deals, to expand market share in the hobby and collectibles sector.