Insights

Strategic Partnerships Leverage Hobbyco's long-standing distribution reach through Hobbyco Imports to create exclusive bundles, co-branded product launches, and bulk-buy programs with suppliers like Bandai, Tamiya, and Bandai Namco Asia for the Gundam, Gunpla, and pop culture segments.

Experiential Retail Capitalize on their flagship store and immersive events by offering event-driven kits, limited-edition items, and in-store demos or pop-up collaborations that drive foot traffic and cross-sell across hobby categories.

Online and Marketplace Growth Expand omnichannel opportunities by aligning with Hobbyco’s strong online presence and marketplace partnerships to pilot subscription model hobby kits, tiered loyalty programs, and cross-border promotions for Australia-wide reach.

Niche Enthusiast Segments Target high-engagement groups such as Gunpla builders, model railroading clubs, and LEGO/collectibles fans with specialized product lines, exclusive releases, and community content partnerships to boost repeat purchases.

Financial Levers Propose scalable supplier financing, early-access purchase programs, and responsive demand forecasting to support Hobbyco’s mid-market revenue range while reducing stockouts in the 40,000+ product catalog.

Similar companies to Hobbyco

Hobbyco Tech Stack

Hobbyco uses 8 technology products and services including Microsoft Advertising, Amplitude, Microsoft Clarity, and more. Explore Hobbyco's tech stack below.

Hobbyco's Email Address Formats

Hobbyco uses at least 2 email formats:
Hobbyco Email FormatsExamplePercentage
First@hobbyco.com.auJohn@hobbyco.com.au
86%
FLast@hobbyco.com.auJDoe@hobbyco.com.au
14%

Frequently Asked Questions

What is Hobbyco's phone number?

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You can contact Hobbyco's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Hobbyco's official website and social media links?

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Hobbyco's official website is hobbyco.com.au and has social profiles on LinkedIn.

How much revenue does Hobbyco generate?

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As of October 2026, Hobbyco's annual revenue is estimated to be $1M - $10M.

What is Hobbyco's NAICS code?

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Hobbyco's NAICS code is 44-45 - Retail Trade.

How many employees does Hobbyco have currently?

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As of October 2026, Hobbyco has approximately 46 employees across 2 continents, including Oceania and Asia. Key team members include Head Of Operations: A. S., Director Of Serious Fun: D. W. and Director & Board Member: D. W. Explore Hobbyco's employee directory with LeadIQ.

What industry does Hobbyco belong to?

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Hobbyco operates in the Retail industry.

What technology does Hobbyco use?

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Hobbyco's tech stack includes Microsoft Advertising, Amplitude, Microsoft Clarity, Drupal, NetSuite, Apple Pay, Google Pay and Piwik PRO Core.

What is Hobbyco's email format?

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Hobbyco's email format typically follows the pattern of First@hobbyco.com.au. Find more Hobbyco email formats with LeadIQ.

When was Hobbyco founded?

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Hobbyco was founded in 1935.
Hobbyco logo

Hobbyco

RetailNew South Wales, Australia11-50 Employees

Hobbyco is a retail company based in the Queen Victoria Building in Sydney, New South Wales, Australia, and employs about 11 to 50 people. Founded in 1935, Hobbyco marks 90 years in 2025 and remains family-owned. The company offers a wide assortment of toys, models, games and collectibles, with over 40,000 products spanning model kits, trains, puzzles, die-cast vehicles, board games, LEGO, anime and pop culture collectibles, RC vehicles, and arts and crafts. Its flagship store covers more than 600 square metres in the Queen Victoria Building and is described as one of the largest hobby shops in the Southern Hemisphere, with additional locations in Macquarie, Rhodes, Liverpool and Burwood. Hobbyco operates Hobbyco Imports, distributing a broad set of international brands across Australia, and participates in events such as SMASH, Gunpla Expo and a Gundam Base Pop-Up World Tour Sydney in collaboration with Bandai Namco Asia. Reported revenue is in the range of AUD 1 million to AUD 10 million.

Section iconCompany Overview

Phone number
NAICS Code
44-45 - Retail Trade
Founded
1935
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Hobbyco's revenue is estimated to be in the range of $1M - $10M

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