Insights

Broad Product Range Hobbyco offers over 40,000 products, including unique toys, model kits, and nostalgic items, indicating strong opportunities for upselling and cross-selling with complementary products or exclusive collectibles targeting hobbyists and toy enthusiasts.

Established Brand Loyalty With a history dating back to 1935 and its status as Australia’s largest family-owned hobby retailer, Hobbyco has cultivated significant brand loyalty, presenting opportunities for brand extension, loyalty programs, or exclusive partnerships to deepen customer engagement.

Modern Retail Presence Operating from a premium retail location in the historic Queen Victoria Building and expanding with new stores, Hobbyco’s physical footprint combined with modern e-commerce capabilities offers opportunities to introduce innovative retail technologies and in-store experiential marketing to attract more customers.

Digital Engagement Potential With a tech stack that includes ecommerce tools and website optimization, Hobbyco has a foundation to leverage digital marketing, personalized online experiences, and social media campaigns to reach a broader audience and increase online sales.

Market Positioning As Australia’s leading hobby retailer with a long-standing reputation, Hobbyco is well-positioned to capitalize on growing trends in DIY and recreational hobbies, making it a promising partner for brands in toy tech, remote control devices, or educational STEM kits aiming to expand their market reach.

Hobbyco Tech Stack

Hobbyco uses 8 technology products and services including Microsoft Clarity, Hotjar, Firebase, and more. Explore Hobbyco's tech stack below.

  • Microsoft Clarity
    Analytics
  • Hotjar
    Analytics
  • Firebase
    Database
  • Google Workspace
    Email
  • Flickity
    Javascript Libraries
  • Cloudflare Bot Management
    Security
  • X-XSS-Protection
    Security
  • LiteSpeed
    Web Servers

Hobbyco's Email Address Formats

Hobbyco uses at least 1 format(s):
Hobbyco Email FormatsExamplePercentage
First@hobbyco.com.auJohn@hobbyco.com.au
42%
FLast@hobbyco.com.auJDoe@hobbyco.com.au
8%
First@hobbyco.com.auJohn@hobbyco.com.au
42%
FLast@hobbyco.com.auJDoe@hobbyco.com.au
8%

Frequently Asked Questions

Where is Hobbyco's headquarters located?

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Hobbyco's main headquarters is located at 455 George St, SHOP 50, LEVEL 2 & 3 QUEEN VICTORIA BUILDING Sydney, New South Wales 2000, AU. The company has employees across 2 continents, including OceaniaAsia.

What is Hobbyco's phone number?

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You can contact Hobbyco's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Hobbyco's official website and social media links?

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Hobbyco's official website is hobbyco.com.au and has social profiles on LinkedIn.

What is Hobbyco's NAICS code?

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Hobbyco's NAICS code is 44-45 - Retail Trade.

How many employees does Hobbyco have currently?

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As of October 2025, Hobbyco has approximately 51 employees across 2 continents, including OceaniaAsia. Key team members include Director & Board Member: D. W.Managing Director: M. W.Director & Board Member: D. W.. Explore Hobbyco's employee directory with LeadIQ.

What industry does Hobbyco belong to?

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Hobbyco operates in the Retail industry.

What technology does Hobbyco use?

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Hobbyco's tech stack includes Microsoft ClarityHotjarFirebaseGoogle WorkspaceFlickityCloudflare Bot ManagementX-XSS-ProtectionLiteSpeed.

What is Hobbyco's email format?

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Hobbyco's email format typically follows the pattern of First@hobbyco.com.au. Find more Hobbyco email formats with LeadIQ.

When was Hobbyco founded?

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Hobbyco was founded in 1935.
Hobbyco

Hobbyco

RetailAustralia51-200 Employees

Hobbyco has been part of Australia’s story since 1935, inspiring generations with toys, models, games, and collectibles that spark imagination and deliver serious fun. Celebrating 90 years in 2025, we remain proudly family-owned and continue to lead the industry with one of the most diverse ranges in the country.

Our flagship store in Sydney’s historic Queen Victoria Building spans 600+ sqm and is often called the largest hobby shop in the Southern Hemisphere. Alongside stores at Macquarie, Rhodes, Liverpool, and Burwood, Hobbyco has become a must-see destination for locals and tourists alike.

With over 40,000 products, our range covers model kits, trains, puzzles, die-cast cars and aviation, board games, LEGO, anime and pop culture collectibles (Naruto, One Piece, Dragon Ball, Star Wars), RC vehicles, and creative arts & crafts. From nostalgic classics like Wilesco steam engines and Hornby trains to the latest innovations from Bandai Hobby (Gunpla), Tamiya, and Ravensburger, we offer something for every generation.

Through Hobbyco Imports, we proudly distribute world-leading brands across Australia, including: Aoshima, Bandai Hobby, Bandai Shokugan, CaDA, Daron, Eastcolight, Gemini Jets, GodHand, GSI Creos, Hasegawa, Herpa, Hobby Master, Kotobukiya, Megahouse, Mi Toys, Mineshima, Ningbo, Noris Games, OKTO Sensory Art, Platz, Postage Stamp, PPC, Realtoy, Skymarks, Sparmax, Tamashii Nations, Toytech, VP Leonhardy, and Zilipoo.

Hobbyco continues to evolve with a strong online store, marketplace partnerships, and immersive events such as SMASH, Gunpla Expo and the upcoming Gundam Base Pop-Up World Tour Sydney in collaboration with Bandai Namco Asia.

For 90 years, Hobbyco has been “For People Who Take Their Fun Seriously” – and we’re just getting started

Section iconCompany Overview

Headquarters
455 George St, SHOP 50, LEVEL 2 & 3 QUEEN VICTORIA BUILDING Sydney, New South Wales 2000, AU
Phone number
NAICS Code
44-45 - Retail Trade
Founded
1935
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Hobbyco's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Hobbyco's revenue is estimated to be in the range of $1M$10M

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