Diverse product base Hobbyco houses over 40,000 products spanning model kits, trains, puzzles, die-cast cars, aviation, board games, LEGO, anime and pop culture collectibles, RC vehicles and arts and crafts, providing a wide spectrum of cross-sell opportunities to hobbyists and families.

Strong retail footprint Flagship 600+ sqm store in the Queen Victoria Building alongside multiple regional stores, offering high visibility and walk-in traffic for showroom and event-driven sales.

Online and events Active online store, marketplace partnerships, and immersive events like SMASH, Gunpla Expo and Gundam Base Pop-Up World Tour suggest opportunities for online promotions, bundled offers, and exclusive product drops.

Brand partnerships Distributes world-leading brands across Australia, enabling co-branded campaigns, limited editions, and wholesale collaborations to unlock new customer segments and channel partnerships.

Growth signals Family-owned with a near-centennial history and a stated focus on expanding experiences; potential for loyalty programs, membership cohorts, and wholesale/retailer partnerships to scale revenue beyond current mid-market range.