Insights

Growth through Strategic Acquisition Holisto’s recent acquisition by Trivago for $40 million highlights its strategic positioning in the hotel dynamic pricing and aggregation market, indicating a growth trajectory and potential for expanding product offerings to capitalize on increased brand visibility.

Funding and Investment Momentum The $10 million investment into Holisto by Trivago underscores strong investor confidence and recent financing rounds, suggesting opportunities to provide complementary solutions that support Holisto’s technological development and market expansion.

Market Fit and Demand Holisto’s focus on hotel price aggregation and dynamic booking optimization addresses current traveler frustrations, presenting an opportunity for sales teams to target similar travel tech companies seeking innovative solutions to improve customer experience and conversion rates.

Competitive Landscape Operating in a sector with major players like KAYAK, Expedia, and Booking.com, Holisto’s emphasis on leveraging all available data for better pricing offers a unique value proposition that can be exploited through tailored partnerships and expansion strategies.

Tech-Driven Approach Holisto’s sophisticated tech stack including SQL, React, and PWA demonstrates its technological capability, opening doors for enterprise-grade collaborations, integrations, and SaaS offerings aimed at enhancing hotel booking platforms.

Holisto (formerly Splitty) Tech Stack

Holisto (formerly Splitty) uses 8 technology products and services including Power BI, Sisense, NoSQL, and more. Explore Holisto (formerly Splitty)'s tech stack below.

  • Power BI
    Business Intelligence
  • Sisense
    Business Intelligence
  • NoSQL
    Database
  • .NET Framework
    Frameworks And Libraries
  • Trivago
    Hotel Reservations
  • Okta
    Identity Verification
  • Stripe
    Payment Processing
  • Google Analytics
    Web Analytics

Holisto (formerly Splitty)'s Email Address Formats

Holisto (formerly Splitty) uses at least 2 format(s):
Holisto (formerly Splitty) Email FormatsExamplePercentage
First@splittytravel.comJohn@splittytravel.com
82%
First.Last@splittytravel.comJohn.Doe@splittytravel.com
13%
Last@splittytravel.comDoe@splittytravel.com
5%
First@holisto.comJohn@holisto.com
100%

Frequently Asked Questions

Where is Holisto (formerly Splitty)'s headquarters located?

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Holisto (formerly Splitty)'s main headquarters is located at New York, New York United States. The company has employees across 3 continents, including AsiaEuropeNorth America.

What is Holisto (formerly Splitty)'s official website and social media links?

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Holisto (formerly Splitty)'s official website is holisto.com and has social profiles on LinkedInCrunchbase.

What is Holisto (formerly Splitty)'s NAICS code?

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Holisto (formerly Splitty)'s NAICS code is 7211 - Traveler Accommodation.

How many employees does Holisto (formerly Splitty) have currently?

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As of June 2026, Holisto (formerly Splitty) has approximately 145 employees across 3 continents, including AsiaEuropeNorth America. Key team members include Chief Executive Officer (& Co-Founder) , Chairman Of The Board: E. S.Chief Revenue Officer (cro): O. G.Vice President Of Partner Relations: E. K.. Explore Holisto (formerly Splitty)'s employee directory with LeadIQ.

What industry does Holisto (formerly Splitty) belong to?

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Holisto (formerly Splitty) operates in the Hospitality industry.

What technology does Holisto (formerly Splitty) use?

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Holisto (formerly Splitty)'s tech stack includes Power BISisenseNoSQL.NET FrameworkTrivagoOktaStripeGoogle Analytics.

What is Holisto (formerly Splitty)'s email format?

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Holisto (formerly Splitty)'s email format typically follows the pattern of First@splittytravel.com. Find more Holisto (formerly Splitty) email formats with LeadIQ.

When was Holisto (formerly Splitty) founded?

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Holisto (formerly Splitty) was founded in 2015.
Holisto (formerly Splitty) logo

Holisto (formerly Splitty)

HospitalityNew York, United States51-200 Employees

Holisto is a mid-sized hospitality technology company based in New York, NY. It aims to help travelers secure better hotel rates by aggregating pricing information from brokers, agents, and hotels across numerous pricing options. The company emphasizes using technology to combine this information to improve pricing for travelers, addressing fragmentation in the travel industry.

Its target customers are travelers seeking more competitive hotel pricing and a smoother booking experience within the hospitality sector. In August 2025, Holisto was acquired by Trivago, representing a notable corporate development for the company.

Section iconCompany Overview

Headquarters
New York, New York United States
NAICS Code
7211 - Traveler Accommodation
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Holisto (formerly Splitty)'s revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Holisto (formerly Splitty)'s revenue is estimated to be in the range of $25M$50M

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