Market Niche in Team Apparel Holloway Sportswear focuses on providing innovative Warmups & Outerwear, Uniforms, and Varsity Jackets. Leveraging this niche market, sales development representatives can target sports teams, schools, and organizations looking for performance apparel. Highlighting the competitive advantage and quality service can appeal to customers seeking specialized team apparel solutions.

Mid-Size Supplier Advantage As a mid-sized company with a revenue between $10M - $50M, Holloway Sportswear has the flexibility to cater to the needs of clients individually. Sales professionals can emphasize personalized service, quick response times, and agility in meeting specific requirements. This positioning can attract clients seeking a more tailored approach from their apparel supplier.

Online Retail Expansion With a strong online presence through its retail website, Holloway Sportswear can explore expanding its direct-to-consumer sales. Sales development representatives can target online shoppers interested in performance apparel, leveraging the vibrant and resourceful brand image to drive sales. Utilizing digital marketing strategies can further enhance customer engagement and conversion rates.

Collaboration with Schools & Universities Partnering with educational institutions for custom uniforms, varsity jackets, and performance apparel can be a lucrative sales opportunity for Holloway Sportswear. Sales professionals can establish relationships with athletic departments, booster clubs, and school administrators to showcase the company's commitment to quality and customization. Offering exclusive designs and team discounts can help secure long-term partnerships with schools and universities.

Product Expansion & Upselling As a provider of cutting-edge performance apparel, Holloway Sportswear can explore opportunities for product expansion and upselling. Sales development representatives can introduce new product lines, accessories, or customization options to existing clients to increase order value. By staying informed about market trends and customer preferences, the company can capitalize on upselling opportunities to drive revenue growth.