Strategic partnerships There are active and potential opportunities to expand partnerships with large payment networks and retailers, as evidenced by ShopBack’s collaboration with Visa and its omni-channel BNPL platform. Leverage these ties to pitch joint value propositions with merchants seeking in-store and online affordability options.

North America expansion ShopBack demonstrated North American and US market expansion, signaling readiness to scale beyond Asia. Target prospects in the US and Canada with value messages around expanding customer acquisition, repeat purchase rates, and cross-border growth using hoolah’s responsible affordability model.

Enterprise-ready tech The tech stack highlights integration-friendly tools (Salesforce Service Cloud, DocuSign, Google Ads, AWS) that support scalable customer service and sales operations. Position hoolah as a plug-and-play BNPL solution with strong operational fit for mid-market to regional merchants seeking robust compliance and automation.

Growth through rewards ShopBack’s year-round Shopping Rewards platform indicates a customer retention growth strategy that can be complemented by hoolah to increase basket size and affordability. Pitch merchant programs that combine rewards with flexible payments to boost conversion and loyalty.

Global recognition Being recognized among World's Most Innovative Companies and a multi-region footprint (Asia, North America) presents credibility for sales outreach. Use this differentiator to approach merchants seeking innovative, consumer-first payment solutions with proven scalability.