Insights

Global BNPL Leader Laybuy is a prominent global leader in Buy Now, Pay Later (BNPL) payment technology, with a strong presence in the UK, New Zealand, and Australia. Leveraging this position, sales professionals can capitalize on Laybuy's reputation and reach to expand market share in the rapidly growing BNPL sector.

Innovative Payment Solutions As Laybuy continues to innovate and expand its deferred payment technology globally, sales development representatives have an opportunity to offer retailers and e-commerce businesses cutting-edge, customer-friendly payment solutions. Highlighting Laybuy's tech stack and capabilities can attract merchants looking to enhance their purchase experience for consumers.

Growing Customer Base With Laybuy being used in thousands of stores worldwide, sales professionals can tap into a growing customer base of shoppers using the Laybuy platform daily. This presents a ripe opportunity to engage with both existing and potential merchants across different regions to onboard them onto the Laybuy network.

Financially Sound Investment Laybuy's substantial funding of $41M and revenue ranging between $10M and $50M showcases the company's financial stability and growth potential. Sales development representatives can leverage this financial strength as a compelling selling point when approaching merchants, emphasizing Laybuy's ability to drive sales and revenue for businesses.

Competitive Benchmarking Comparing Laybuy with similar companies like Splitit and ViaBill provides valuable insights for sales professionals to differentiate Laybuy's offerings and advantages. Understanding Laybuy's competitive positioning allows sales reps to tailor their pitches effectively, showcasing Laybuy's unique value proposition to potential clients in the financial services sector.

Laybuy Tech Stack

Laybuy uses 8 technology products and services including Sift, Facebook Pixel, Open Graph, and more. Explore Laybuy's tech stack below.

  • Sift
    Analytics
  • Facebook Pixel
    Analytics
  • Open Graph
    Content Management System
  • TweenMax
    Javascript Frameworks
  • Intercom
    Live Chat
  • Braze
    Marketing Automation
  • Google Analytics
    Web Analytics
  • Ionicons
    Web Fonts

Media & News

Laybuy's Email Address Formats

Laybuy uses at least 1 format(s):
Laybuy Email FormatsExamplePercentage
FLast@laybuy.comJDoe@laybuy.com
47%
First.Last@laybuy.comJohn.Doe@laybuy.com
5%
FirstLast@laybuy.comJohnDoe@laybuy.com
1%
FLast@laybuy.comJDoe@laybuy.com
47%

Frequently Asked Questions

Where is Laybuy's headquarters located?

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Laybuy's main headquarters is located at 74 Taharoto Rd Auckland, New Zealand 0622 NZ. The company has employees across 4 continents, including OceaniaEuropeNorth America.

What is Laybuy's stock symbol?

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Laybuy is a publicly traded company; the company's stock symbol is LBY.AX.

What is Laybuy's official website and social media links?

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Laybuy's official website is laybuy.com and has social profiles on LinkedIn.

How much revenue does Laybuy generate?

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As of March 2025, Laybuy's annual revenue reached $15M.

What is Laybuy's NAICS code?

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Laybuy's NAICS code is 52 - Finance and Insurance.

How many employees does Laybuy have currently?

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As of March 2025, Laybuy has approximately 51 employees across 4 continents, including OceaniaEuropeNorth America. Key team members include Chief Risk Officer: J. B.Head Of Data And Analytics: S.Head Of It Operations And Security: O. Z.. Explore Laybuy's employee directory with LeadIQ.

What industry does Laybuy belong to?

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Laybuy operates in the Financial Services industry.

What technology does Laybuy use?

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Laybuy's tech stack includes SiftFacebook PixelOpen GraphTweenMaxIntercomBrazeGoogle AnalyticsIonicons.

What is Laybuy's email format?

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Laybuy's email format typically follows the pattern of . Find more Laybuy email formats with LeadIQ.

How much funding has Laybuy raised to date?

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As of March 2025, Laybuy has raised $41M in funding. The last funding round occurred on Oct 22, 2021 for $41M.

When was Laybuy founded?

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Laybuy was founded in 2017.
Laybuy

Laybuy

Financial ServicesNew Zealand, New Zealand51-200 Employees

Laybuy is a global leader in Buy Now, Pay Later payments technology. Launched in May 2017, Laybuy has grown to be used in thousands of stores with shoppers around the world using the platform every day. 

Now launched in 3 countries - UK, New Zealand & Australia, Laybuy continues to innovate and expand abroad and be the global leader in deferred payment technology.

Section iconCompany Overview

Headquarters
74 Taharoto Rd Auckland, New Zealand 0622 NZ
Website
laybuy.com
Stock Symbol
LBY.AX
NAICS Code
52 - Finance and Insurance
Founded
2017
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $41M

    Laybuy has raised a total of $41M of funding over 3 rounds. Their latest funding round was raised on Oct 22, 2021 in the amount of $41M.

  • $10M$50M

    Laybuy's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $41M

    Laybuy has raised a total of $41M of funding over 3 rounds. Their latest funding round was raised on Oct 22, 2021 in the amount of $41M.

  • $10M$50M

    Laybuy's revenue is in the range of $10M$50M

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