Insights

Expanding Market Reach Laybuy has established a strong presence in three international markets—UK, New Zealand, and Australia—indicating a strategic focus on expanding into regions with mature e-commerce sectors. There are opportunities to support their growth into additional markets or expand their footprint within existing countries.

Innovative Payment Technology As a global leader in buy now, pay later solutions, Laybuy's technology-driven approach presents opportunities to partner with fintech providers, integrate complementary financial services, or enhance their platform with advanced analytics and fraud prevention tools to strengthen their competitive edge.

Significant Funding Backing With substantial funding of 173 million dollars, Laybuy is equipped to invest in technological innovation, operational scaling, and marketing efforts. This opens doors for vendors offering scalable solutions, enterprise integrations, or expansion support tailored to high-growth fintech companies.

Growth-Oriented Revenue Generating between 10 and 50 million dollars in revenue, Laybuy demonstrates healthy revenue streams and growth potential. Businesses providing marketing, customer engagement, or cross-selling solutions can help accelerate their market penetration and user adoption.

Tech Stack and Data Analytics Leveraging tools such as Google Analytics, Intercom, and Braze, Laybuy emphasizes data-driven customer engagement and usability. There are opportunities to offer analytics platforms, personalization engines, or user engagement tools that can enhance their existing infrastructure and improve customer retention.

Laybuy Tech Stack

Laybuy uses 8 technology products and services including Facebook Pixel, HubSpot Analytics, Prismic, and more. Explore Laybuy's tech stack below.

  • Facebook Pixel
    Analytics
  • HubSpot Analytics
    Analytics
  • Prismic
    Content Management System
  • Element UI
    Javascript Frameworks
  • Modernizr
    Javascript Libraries
  • Mautic
    Marketing Automation
  • Google Analytics
    Web Analytics
  • Ionicons
    Web Fonts

Media & News

Laybuy's Email Address Formats

Laybuy uses at least 1 format(s):
Laybuy Email FormatsExamplePercentage
FLast@laybuy.comJDoe@laybuy.com
47%
First.Last@laybuy.comJohn.Doe@laybuy.com
5%
FirstLast@laybuy.comJohnDoe@laybuy.com
1%
FLast@laybuy.comJDoe@laybuy.com
47%

Frequently Asked Questions

Where is Laybuy's headquarters located?

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Laybuy's main headquarters is located at 74 Taharoto Rd, Auckland, New Zealand 0622, NZ. The company has employees across 3 continents, including OceaniaEuropeAsia.

What is Laybuy's stock symbol?

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Laybuy is a publicly traded company; the company's stock symbol is LBY.AX.

What is Laybuy's official website and social media links?

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Laybuy's official website is laybuy.com and has social profiles on LinkedInCrunchbase.

What is Laybuy's NAICS code?

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Laybuy's NAICS code is 52 - Finance and Insurance.

How many employees does Laybuy have currently?

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As of October 2025, Laybuy has approximately 51 employees across 3 continents, including OceaniaEuropeAsia. Key team members include Chief Executive Officer: G. R.Global Brand Manager: C. G.Senior Project Manager - Secondment, Risk Team: S. L.. Explore Laybuy's employee directory with LeadIQ.

What industry does Laybuy belong to?

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Laybuy operates in the Financial Services industry.

What technology does Laybuy use?

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Laybuy's tech stack includes Facebook PixelHubSpot AnalyticsPrismicElement UIModernizrMauticGoogle AnalyticsIonicons.

What is Laybuy's email format?

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Laybuy's email format typically follows the pattern of FLast@laybuy.com. Find more Laybuy email formats with LeadIQ.

How much funding has Laybuy raised to date?

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As of October 2025, Laybuy has raised $41M in funding. The last funding round occurred on Oct 22, 2021 for $41M.

When was Laybuy founded?

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Laybuy was founded in 2017.
Laybuy

Laybuy

Financial ServicesNew Zealand51-200 Employees

Laybuy is a global leader in Buy Now, Pay Later payments technology. Launched in May 2017, Laybuy has grown to be used in thousands of stores with shoppers around the world using the platform every day. 

Now launched in 3 countries - UK, New Zealand & Australia, Laybuy continues to innovate and expand abroad and be the global leader in deferred payment technology.

Section iconCompany Overview

Headquarters
74 Taharoto Rd, Auckland, New Zealand 0622, NZ
Website
laybuy.com
Stock Symbol
LBY.AX
NAICS Code
52 - Finance and Insurance
Founded
2017
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $41M

    Laybuy has raised a total of $41M of funding over 4 rounds. Their latest funding round was raised on Oct 22, 2021 in the amount of $41M.

  • $1M$10M

    Laybuy's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $41M

    Laybuy has raised a total of $41M of funding over 4 rounds. Their latest funding round was raised on Oct 22, 2021 in the amount of $41M.

  • $1M$10M

    Laybuy's revenue is estimated to be in the range of $1M$10M

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