Insights

Expanding Market Presence Laybuy’s deployment across three countries with ongoing international expansion positions it well to target financial institutions and merchant partners seeking innovative deferred payment solutions in new markets.

Growth Potential With a revenue range of 1 to 10 million and over 41 million dollars in funding, Laybuy demonstrates strong growth momentum and financial backing that can support strategic partnerships and new product offerings.

Technology Integration Laybuy’s utilization of advanced analytics and UI frameworks indicates openness to adopting cutting-edge tech; partnering with tech providers or offering integrated solutions could enhance its platform and customer experience.

Customer Base Expansion Serving thousands of stores daily, Laybuy’s widespread merchant adoption provides an opportunity to upsell or cross-sell related financial services, merchant tools, or value-added payment solutions.

Competitive Positioning As a global leader in Buy Now Pay Later with a focus on innovation, Laybuy can be targeted for strategic alliances with similar firms or for adoption of complementary financial products to increase market share and diversify its offerings.

Laybuy Tech Stack

Laybuy uses 8 technology products and services including Facebook Pixel, HubSpot Analytics, Prismic, and more. Explore Laybuy's tech stack below.

  • Facebook Pixel
    Analytics
  • HubSpot Analytics
    Analytics
  • Prismic
    Content Management System
  • Element UI
    Javascript Frameworks
  • Modernizr
    Javascript Libraries
  • Mautic
    Marketing Automation
  • Google Analytics
    Web Analytics
  • Ionicons
    Web Fonts

Media & News

Laybuy's Email Address Formats

Laybuy uses at least 1 format(s):
Laybuy Email FormatsExamplePercentage
FLast@laybuy.comJDoe@laybuy.com
47%
First.Last@laybuy.comJohn.Doe@laybuy.com
5%
FirstLast@laybuy.comJohnDoe@laybuy.com
1%
FLast@laybuy.comJDoe@laybuy.com
47%

Frequently Asked Questions

What is Laybuy's stock symbol?

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Laybuy is a publicly traded company; the company's stock symbol is LBY.AX.

What is Laybuy's official website and social media links?

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Laybuy's official website is laybuy.com and has social profiles on LinkedInCrunchbase.

What is Laybuy's NAICS code?

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Laybuy's NAICS code is 52 - Finance and Insurance.

How many employees does Laybuy have currently?

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As of December 2025, Laybuy has approximately 51 employees across 3 continents, including OceaniaEuropeAsia. Key team members include Chief Executive Officer: G. R.Senior Digital Designer: J. Y.Customer Services Specialist: C. G.. Explore Laybuy's employee directory with LeadIQ.

What industry does Laybuy belong to?

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Laybuy operates in the Financial Services industry.

What technology does Laybuy use?

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Laybuy's tech stack includes Facebook PixelHubSpot AnalyticsPrismicElement UIModernizrMauticGoogle AnalyticsIonicons.

What is Laybuy's email format?

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Laybuy's email format typically follows the pattern of FLast@laybuy.com. Find more Laybuy email formats with LeadIQ.

How much funding has Laybuy raised to date?

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As of December 2025, Laybuy has raised $41M in funding. The last funding round occurred on Oct 22, 2021 for $41M.

When was Laybuy founded?

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Laybuy was founded in 2017.

Laybuy

Financial ServicesAuckland, New Zealand51-200 Employees

Laybuy is a global leader in Buy Now, Pay Later payments technology. Launched in May 2017, Laybuy has grown to be used in thousands of stores with shoppers around the world using the platform every day. 

Now launched in 3 countries - UK, New Zealand & Australia, Laybuy continues to innovate and expand abroad and be the global leader in deferred payment technology.

Section iconCompany Overview

Website
laybuy.com
Stock Symbol
LBY.AX
NAICS Code
52 - Finance and Insurance
Founded
2017
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $41M

    Laybuy has raised a total of $41M of funding over 4 rounds. Their latest funding round was raised on Oct 22, 2021 in the amount of $41M.

  • $1M$10M

    Laybuy's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $41M

    Laybuy has raised a total of $41M of funding over 4 rounds. Their latest funding round was raised on Oct 22, 2021 in the amount of $41M.

  • $1M$10M

    Laybuy's revenue is estimated to be in the range of $1M$10M

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