Strategic partnerships HPA is the leading Australian hop grower with regional representation for the BarthHaas group, presenting an opportunity to cross-sell a broad range of high-quality Australian and international hop products to breweries and mills seeking reliable supply and innovation.

Expansion & leadership Recent leadership transition with Owen Johnston moving to CEO and a history of adding seasoned sales leadership suggests a stable, growth-focused organization, signaling readiness for premium beer collaborations, co-marketing, and multi-year supply agreements.

Product portfolio A core, award-winning hop lineup (Eclipse, Ella, Enigma, Galaxy, Topaz, Vic Secret) combined with access to a global product range offers breweries avenues for introducing novel hop varieties, limited releases, and consistency across seasonal beer programs.

Market positioning As Australia’s leading hop producer with global sourcing partnerships, HPA can serve as a trusted supplier for both domestic craft breweries and importers seeking stable US and international hops, enabling competitive pricing and risk mitigation.

Customer engagement Active industry collaboration evidenced by festival involvement and co-branded projects indicates opportunities for joint marketing campaigns, pilot trials, and usage-based education programs to drive adoption of new hop varieties and brewing techniques.