Multicultural Expertise Horowitz Research specializes in multicultural consumer insights, making it an ideal partner for brands aiming to enhance their diversity and inclusion strategies or target diverse customer segments through tailored marketing and product development.

Focus on Media Trends With recent reports like FOCUS Generation Next, the company provides valuable insights into Gen Z’s media consumption habits, enabling clients in entertainment, advertising, and digital sectors to optimize content and outreach for younger audiences.

Emerging Industry Focus The launch of Green Horizons demonstrates Horowitz’s commitment to the rapidly growing cannabis and holistic health markets, suggesting opportunities for companies seeking consumer insights in these emerging industries.

Cultural Relevancy Solutions The introduction of Culture Check, a tool for testing cultural sensitivity in advertising, offers prospects for brands seeking to mitigate cultural risks and enhance the authenticity of their messaging in diverse markets.

Acquisition and Growth Since being acquired by M/A/R/C Research, Horowitz has expanded its capabilities and market reach, positioning it as a strategic partner for organizations looking to leverage comprehensive consumer insights for brand growth and innovation.