Expanding Retail Presence House of CB continues to expand its physical footprint with new store openings in London and Liverpool, indicating strong growth in brick-and-mortar retail. This presents opportunities to collaborate on exclusive in-store collections or pop-up events to enhance customer engagement.

High-Quality Product Demand The brand's reputation for fine details and couture-quality dresses, particularly its signature silhouettes, suggests a loyal customer base interested in premium, fashionable pieces. Potential sales strategies could include offering bespoke services or limited-edition collections to attract dedicated fashion consumers.

Partnership Opportunities Recent collaborations, such as the partnership with ASOS, show the brand’s openness to expanding its online reach through strategic retail partnerships. There is potential to introduce co-branded campaigns or exclusive online drops to increase visibility and sales through partner platforms.

Diverse Customer Base House of CB's launch of an inclusive wedding collection demonstrates a focus on broadening its customer segments, including special occasion and bridal markets. Sales efforts can target event-based opportunities like dresses for weddings, proms, and upscale gatherings.

Digital Engagement Utilizing advanced digital tools like Facebook Pixel, TikTok, and Google Tag Manager, the company highly invests in targeted online advertising. This approach provides an opportunity to upsell current customers through personalized marketing and expand reach in emerging digital channels.