Celebrity Influence Lavish Alice has an iconic and aspirational celebrity following, including supermodels Kendall Jenner, Gigi Hadid, and Chanel Iman. Leveraging this celebrity influence could open up collaboration opportunities and increase brand visibility.

Expansion Strategy Recently launching a concession store in Selfridges and implementing Klarna payments showcases Lavish Alice's strategic approach to expansion and customer convenience. Exploring similar partnerships or innovative payment solutions can drive sales growth.

Premium Brand Positioning Positioned as a premium womenswear brand with meticulously handcrafted pieces, Lavish Alice stands out in the fashion market. Emphasizing the exclusivity and craftsmanship of products can attract high-end customers seeking unique pieces.

Digital Marketing Presence With a tech stack including AdRoll, Google Ads, and Klaviyo, Lavish Alice has a strong digital marketing presence. Leveraging these tools for targeted campaigns and personalized messaging can enhance customer engagement and drive online sales.

Competitive Landscape Compared to similar companies like boohoo and Fashion Nova, Lavish Alice's focus on premium quality and design sets it apart. Highlighting these distinguishing factors can attract customers looking for luxury fashion alternatives and create a competitive edge in the market.