Growth Potential As a small company with a revenue hovering below 1 million dollars and a limited workforce, How iRoll Sports presents an opportunity for targeted sales strategies to introduce premium sporting goods and niche product lines that can support their growth.

Digital Engagement Their recent website update in April 2016 indicates an interest in enhancing online user experience, suggesting opportunities to offer digital marketing, e-commerce solutions, and website optimization services.

Technological Integration Utilizing multiple advanced tech tools such as Google Tag Manager, LiveChat, and Akamai Bot Manager highlights a tech-savvy marketing approach, opening doors for partnerships in analytics, security, customer engagement, and payment processing solutions.

Market Alignment Operating within the highly competitive sporting goods industry, positioning their offerings alongside industry giants like DICKS and Amazon, presents an opportunity to provide innovative, specialized products or services tailored to their niche market.

Networking Opportunities With minimal employee count, leveraging professional networks and industry connections could facilitate strategic collaborations, distributor partnerships, or wholesale channels to expand their market reach efficiently.