Energy Efficiency Focus Howard Lighting specializes in energy-saving lighting solutions, including LED, induction, T8, and T5 lamp products, making it an attractive partner for clients seeking to reduce energy costs and improve sustainability credentials.

Broad Product Range With a comprehensive catalog of fixtures that meet utility rebate requirements and retrofit kits, Howard Lighting can serve diverse customer needs, offering ample cross-selling opportunities across various lighting projects.

Market Positioning Operating in the competitive electrical and electronics manufacturing industry with a modest revenue range suggests potential for growth, especially by targeting utility rebate programs and energy-conscious sectors.

Digital Presence The company's utilization of multiple online tools and advertising platforms indicates a strong digital marketing strategy, which can be leveraged to attract new customers and expand market reach effectively.

Small but Strategic Despite having a small team, Howard Lighting’s specialized product line and focus on energy savings present strategic sales opportunities with larger companies or contractors looking to incorporate sustainable lighting solutions.