Growing Market Presence Howies Hockey Tape is expanding its footprint through strategic partnerships with notable hockey leagues such as PJHL and WCHA, indicating growing brand recognition and opportunities to serve additional league and team partners.

Expansion and Investment The company is investing $6 million in a new headquarters in Michigan and creating up to 45 new jobs, demonstrating robust growth and potential for further scaling sales efforts within the U.S. market and among new team affiliations.

Diverse Customer Base With products used at every level from NHL to international leagues, Howies Hockey Tape has a broad reach, providing multiple avenues for sales, including professional, collegiate, and amateur teams globally.

Revenue Potential Operating within a revenue range of $1 million to $10 million, Howies offers opportunities for incremental sales by expanding product offerings and increasing penetration into existing and new customer segments.

Technology Integration The company's use of modern tools like Prebid, TrackJS, and Adobe fonts indicates a digitally savvy approach, presenting potential for targeted marketing campaigns and online sales growth to drive profitability and reach wider audiences.