Strategic Partnership Recent collaboration with Midwest Insurance Group signals a proven path for Channel and referral opportunities in the senior living insurance and risk management space. Leverage this momentum to pursue additional MSPs, insurers, and benefits providers serving long-term care and assisted living operators.

EHR Automation Fit The platform emphasizes configurable workflows integrated into EHRs to automate communications. This presents a clear upsell to senior care providers looking to reduce nurse workload, improve regulatory compliance, and close care quality gaps through seamless IT integration.

Regulatory & Quality Focus Claims risk reduction, regulatory deficiency tagging, and QAPI insights are core value drivers. Target providers with ongoing survey readiness, PCI/deficiency challenges, or quality improvement programs who need automated, auditable communication workflows.

Market Validation Revenue size indicates a growing mid-market presence with 11-50 employees and a software-first approach. Use this to position How’s Mom as a scalable solution for mid-sized senior care operators expanding digital communication and family engagement capabilities.

Expansion Signals Publicized funding and growth-minded tech stack (HubSpot analytics, Google Cloud, WordPress, e-commerce and collaboration tools) suggest readiness for partner-led go-to-market motions, channel partnerships, and co-marketing arrangements to broaden reach in senior living networks.