Insights

Niche Audience Engagement HowStuffWorks specializes in delivering factual, unbiased content on a wide range of topics, attracting a highly engaged, curious, and knowledge-hungry audience. This provides an opportunity for targeted advertising campaigns in tech, education, and lifestyle sectors seeking to reach informed and dedicated consumers.

Strategic Media Partnerships The company's collaborations with major media outlets, including Discovery Channel, TLC, and the University of Pennsylvania, highlight its strong network within the media and research communities. These partnerships can be leveraged to explore exclusive content licensing, sponsored series, or co-branded marketing initiatives.

Technology & Advertising Stack Utilizing diverse ad-tech platforms such as Google AdSense, Facebook Pixel, and Amazon Advertising indicates a sophisticated digital advertising infrastructure. There is potential to offer advanced advertising solutions, analytics services, or integration opportunities to enhance revenue streams.

Recent Growth & Expansion Recent website launches, partnerships, and new hires signal a focus on growth and content diversification. This momentum presents avenues for collaborating on innovative content formats, sponsored projects, or technology upgrades aimed at expanding reach and user engagement.

Financial and Acquisition Activity Having been acquired by Blucora and with a revenue estimate of 10 to 25 million dollars, HowStuffWorks shows a viable market presence within the media-focused technology sector. Sales opportunities include digital advertising services, tech upgrades, and strategic collaborations in content monetization and audience analytics.

HowStuffWorks Tech Stack

HowStuffWorks uses 8 technology products and services including Google AdSense, Amazon Advertising, Microsoft Advertising, and more. Explore HowStuffWorks's tech stack below.

  • Google AdSense
    Advertising
  • Amazon Advertising
    Advertising
  • Microsoft Advertising
    Advertising
  • Prebid
    Advertising
  • Facebook Pixel
    Analytics
  • Windows Server
    Operating Systems
  • Microsoft IIS
    Web Servers
  • Facebook
    Widgets

Media & News

HowStuffWorks's Email Address Formats

HowStuffWorks uses at least 1 format(s):
HowStuffWorks Email FormatsExamplePercentage
First.Last@howstuffworks.comJohn.Doe@howstuffworks.com
90%
FLast@howstuffworks.comJDoe@howstuffworks.com
6%
Last@howstuffworks.comDoe@howstuffworks.com
3%
First@howstuffworks.comJohn@howstuffworks.com
1%

Frequently Asked Questions

Where is HowStuffWorks's headquarters located?

Minus sign iconPlus sign icon
HowStuffWorks's main headquarters is located at 4235 Redwood Avenue Los Angeles, California 90066 United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is HowStuffWorks's phone number?

Minus sign iconPlus sign icon
You can contact HowStuffWorks's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is HowStuffWorks's official website and social media links?

Minus sign iconPlus sign icon
HowStuffWorks's official website is howstuffworks.com and has social profiles on LinkedInCrunchbase.

What is HowStuffWorks's SIC code NAICS code?

Minus sign iconPlus sign icon
HowStuffWorks's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified NAICS code is 51 - Information.

How many employees does HowStuffWorks have currently?

Minus sign iconPlus sign icon
As of March 2026, HowStuffWorks has approximately 38 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Head Of Video Writing Team/Host: B. B.Campaign Management Director: S. B.Lead Motion Designer: J. K.. Explore HowStuffWorks's employee directory with LeadIQ.

What industry does HowStuffWorks belong to?

Minus sign iconPlus sign icon
HowStuffWorks operates in the Technology, Information and Media industry.

What technology does HowStuffWorks use?

Minus sign iconPlus sign icon
HowStuffWorks's tech stack includes Google AdSenseAmazon AdvertisingMicrosoft AdvertisingPrebidFacebook PixelWindows ServerMicrosoft IISFacebook.

What is HowStuffWorks's email format?

Minus sign iconPlus sign icon
HowStuffWorks's email format typically follows the pattern of First.Last@howstuffworks.com. Find more HowStuffWorks email formats with LeadIQ.

How much funding has HowStuffWorks raised to date?

Minus sign iconPlus sign icon
As of March 2026, HowStuffWorks has raised $15M in funding. The last funding round occurred on Aug 31, 2017 for $15M.

When was HowStuffWorks founded?

Minus sign iconPlus sign icon
HowStuffWorks was founded in 1998.

HowStuffWorks

Technology, Information and MediaCalifornia, United States11-50 Employees

Have you ever wondered what causes that post-rain aroma (it’s called petrichor) or how often your car actually needs an oil change? HowStuffWorks explains the curiosities of our world, delving into everything from cyber security and housecleaning tips to the physics of black holes and the history of slang. We provide factual, unbiased content that’s fun to read.

Founded in 1998, we were a pioneer in the podcasting business as the home of Stuff You Should Know, which is now part of iHeartMedia, and have partnered with some awesome brands, including the Discovery Channel, TLC, The Conversation, and Covering Climate Now. In short, we love outlets that share our passion for rigorous fact-checking, sound research, and responsible journalism.

Section iconCompany Overview

Headquarters
4235 Redwood Avenue Los Angeles, California 90066 United States
Phone number
SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
NAICS Code
51 - Information
Founded
1998
Employees
11-50

Section iconFunding & Financials

  • $15M

    HowStuffWorks has raised a total of $15M of funding over 3 rounds. Their latest funding round was raised on Aug 31, 2017 in the amount of $15M.

  • $10M$25M

    HowStuffWorks's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $15M

    HowStuffWorks has raised a total of $15M of funding over 3 rounds. Their latest funding round was raised on Aug 31, 2017 in the amount of $15M.

  • $10M$25M

    HowStuffWorks's revenue is estimated to be in the range of $10M$25M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.