Growing Product Line Harounian Rugs International has actively expanded its offerings with the launch of a performance rugs line utilizing Sunbrella fibers, opening opportunities to target customers seeking durable, indoor-outdoor flooring solutions.

Focus on Innovation The company's collaborations with Sunbrella and designer Wesley Mancini demonstrate a commitment to innovative design and performance features, creating prospects for partnerships with premium retail and design institutions.

Recent Catalogs The recent release of the 2022 Winter Catalog indicates ongoing marketing efforts that could be leveraged to promote new collections or special editions to existing and prospective clients.

Industry Collaborations Partnerships with textile brands like Sunbrella and design talent such as Wesley Mancini suggest opportunities to co-develop exclusive collections or branded marketing campaigns targeting high-end consumers.

Market Expansion Potential With a history of over 60 years and a focus on handmade, machine-made, and performance rugs, HRI Rugs is well-positioned to capitalize on the growing demand for versatile, stylish, and durable flooring options in both retail and commercial markets.