Expanding Customer Base HSE reaches 1.3 million active customers across Europe through multiple channels including TV, online shop, and social commerce, presenting an opportunity to enhance cross-channel product offerings and targeted marketing strategies to further grow their audience.

Digital Engagement With a highly integrated multi-platform presence and award-winning app, HSE demonstrates strong digital engagement, offering potential for partnerships in personalized marketing, exclusive online product launches, and innovative digital shopping experiences.

Market Reach The company's broadcast reach of 46 million households in the DACH region suggests opportunities to introduce new product categories or exclusive collaborations tailored for this extensive TV viewership audience.

Financial Capacity Generating revenue between 100 million and one billion euros, HSE possesses significant financial resources for strategic investments, bulk procurement discounts, and premium brand partnerships to enhance profit margins and expand product portfolio.

Innovation & Technology HSE's focus on entertainment-based shopping and active use of innovative tech solutions opens doors for technology vendors offering advanced streaming, AR/VR shopping tools, or data analytics to improve customer experience and operational efficiency.