Expanding Market Reach HSE Home Shopping Europe GmbH reaches over 46 million households across Germany, Austria, and Switzerland through three dedicated TV channels, online platforms, and social commerce channels, presenting multiple opportunities to introduce complementary products or exclusive collaborations tailored to their extensive customer base.

Diverse Product Portfolio With a curated selection spanning fashion, jewelry, beauty, wellness, and home goods, HSE targets a broad consumer interest spectrum, making it receptive to high-margin and innovative products that align with current trends in entertainment-driven shopping experiences.

High Consumer Engagement Serving 1.3 million active customers with frequent interactions across multimedia channels offers a proven platform for brand partners to drive targeted campaigns, leverage influencer partnerships, and implement personalized marketing strategies to boost sales conversions.

Strong Financial Footprint Generating revenues of approximately 624 million euros in 2023 demonstrates robust market demand and a stable financial foundation, suggesting capacity for strategic investments in exclusive product launches, limited editions, or cross-promotional initiatives.

Operational Scale Employing around 800 staff internally and engaging 1800 external partners in logistics and tech development highlights a scalable infrastructure, providing opportunities for collaborative supply chain innovations and joint ventures to enhance distribution efficiency.