Acquired integration Notified integration potential: Hubb was acquired by Intrado in 2021, suggesting opportunities to cross-sell Notified’s and Intrado’s enterprise-scale event and communications solutions to Hubb’s existing client base.

Hybrid event focus Target opportunities around hybrid and in-person event programs, leveraging Hubb’s strengths in attendee engagement tools to upsell advanced engagement features, analytics, and sponsor activation for large conferences.

Mid-market footprint Sales focus on mid-market to small-enterprise with 11-50 employees; position scalable event technology that supports growing brands seeking enterprise-level control without the overhead of large platforms.

Partner ecosystem Leverage Hubb’s existing partnerships (ResourceOne, EMARKETER) to identify co-sell opportunities and expand reach into marketing agencies, associations, and event-management service providers.

Financially prudent Given revenue in the $10M-$25M range and modest funding, highlight cost-effective, fast-implement solutions with clear ROI, modular features, and quick time-to-value for event programs facing budget pressures.