Pricing Flexibility InEvent recently launched a brand-new pricing model designed to give customers more control, better cost transparency, and the flexibility to pay for exactly what they need. This creates a sales opportunity to target mid-market and cost-conscious organizations with tailored bundles for virtual, on-site, and hybrid events, plus add-ons such as analytics, AI features, or premium support.

Proven Credibility Industry awards and recognition, including exceptional performance in event management software and the Eventex Awards, provide credible talking points to engage enterprise buyers, systems integrators, and agency partners. Use these as social proof in outreach to justify premium deployments or multi-event licenses.

Innovation Velocity Regular product updates and AI features like Photo Match AI, along with strategic integrations such as Certain, indicate a forward-looking roadmap and a platform capable of expanding into data orchestration and enhanced attendee experiences. Pitch to buyers seeking future-proof tech and ecosystem-friendly partners.

Hybrid Expertise The platform emphasizes in-person, virtual, and hybrid event experiences, positioning InEvent as a single solution for organizations running multi-format events. Sales opportunities include targeting marketing teams at mid to large companies planning recurring conferences, trade shows, and hybrid sessions.

Mid-Market Focus With a mid-sized team and revenue footprint, InEvent is well-suited to mid-market organizations needing scalable event platforms with flexible pricing, strong security, and cloud-based reliability. Target similar mid-market prospects and emphasize cost control, integrations (such as RD Station and Google Cloud), and a compelling total cost of ownership.