Innovation in Audience Engagement Hurdl's patented platform offers a unique avenue for brands to identify and engage with live event audiences through first-party data collection and direct text communication, creating a high fan adoption rate of up to 87%. This presents an opportunity to offer tailored marketing solutions that leverage this direct engagement capability.

Market Differentiation Potential By transforming traditional signage and surface advertising into interactive digital engagement, Hurdl provides a disruptive advantage in the live events advertising space, making it an attractive partner for brands seeking innovative fan interaction strategies.

Growth and Expansion Opportunities Although Hurdl currently operates with a modest revenue base, its innovative approach and recent product launches suggest significant growth potential. Business development efforts could focus on expanding client partnerships across sporting events, concerts, and other live experiences.

Technology Integration Hurdl's tech stack includes tools like TrackJS, JSON-LD, and jQuery, indicating its focus on web performance and data-driven interaction. Selling complementary technologies or integration services could enhance their platform's capabilities.

Targeting Small to Mid-Sized Brands With a lean team and a specialized platform, Hurdl is well-positioned to serve small to mid-sized brands looking for innovative, data-driven marketing solutions at live events, presenting opportunities for customized service packages and scalable solutions.