Audience data Hurdl’s core value is converting general audience reach into first-party data and direct fan engagement via text conversations, presenting a clear upsell path to brands seeking qualified contact data and higher conversion rates in live events.

High adoption With reported fan adoption rates up to 87 percent, there is a compelling narrative for marketing pilots and paid proofs of concept that can be scaled for sports/entertainment brands seeking strong engagement metrics.

Revenue focus Current revenue range of 1M to 10M and modest funding suggest an opportunity to target mid-market brands or agencies looking for cost-effective, data-driven activation at live events and season-ticket ecosystems.

SaaS + services The combination of a patented data platform and ongoing fan engagement capability positions Hurdl to cross-sell additional modules or managed services to brands wanting end-to-end audience activation across multiple events.

Tech stack fit Hurdl’s tech stack aligns with common e-commerce and CRM integrations (Shopify, WooCommerce, WordPress, MySQL, Google Cloud). There is potential to partner with event tech providers and marketing platforms to broaden reach and streamline onboarding for new clients.