Mergers and Growth HY Connect is now part of the MERGE Network, indicating access to a broader agency ecosystem with combined capabilities in strategy, creativity and technology. This presents a sales opportunity to position complementary services that enhance MERGE Chicago’s offerings, cross-sell to the expanded client base, and leverage integrated solutions across MERGE brands.

Awarded Technology HY Connect recently received the DIC AWARD 2023 for Display Equipment Innovation, highlighting strength in display technology and technical readiness. This can be leveraged to pursue clients seeking advanced display, hardware integration, and tech-forward advertising solutions, especially in tech-driven or retail environments.

International Domain Launch of the hyc.com international domain signals a modernization of branding and a more global or outward-facing presence. Sales opportunities may include international or multinational campaigns, global account management, and collaboration with MERGE’s network to service clients with cross-border needs.

Tech Stack Levers Utilization of Alibaba Cloud CDN/DNS, PHP-based tooling, and modern protocols like HTTP/3 suggests a capability for scalable, high-performance digital campaigns and content delivery. This positions HY Connect to pitch performance-focused digital advertising, e-commerce integrations, and fast-loading, reliable customer experiences for demanding brands.

Financial Footing Reported revenue in the $50M–$100M range places HY Connect in a mid-market tier with appetite for growth and efficiency initiatives. This provides opportunities to discuss platform-scale campaigns, data-driven media buying, and technology-enabled services that improve ROAS for mid-to-large clients seeking measurable outcomes.