Insights

Data-Driven Targeting I-Behavior's extensive cooperative database, which includes over 190 million individuals and 30 million business contacts, provides highly granular and predictive consumer and business transaction data. This enables marketing teams to optimize targeting strategies by focusing on high-intent prospects, presenting a significant opportunity for sales solutions that enhance campaign precision.

Growth through Acquisition As part of the WPP network and Wunderman, I-Behavior benefits from expanded resources and integrated marketing solutions. This positioning offers potential cross-selling opportunities for advanced data and marketing services to an existing global client base seeking data-driven advertising solutions.

Technological Sophistication With a modern tech stack including Vue.js, Bootstrap, and other tools, I-Behavior demonstrates a commitment to innovative digital solutions. This indicates an openness to adopting or integrating new technology offerings, ideal for sales pitches related to innovative Martech tools and platforms.

Market Position & Revenue Generating between $25 million and $50 million in revenue with a relatively lean team of 51-200 employees suggests that I-Behavior is a nimble, focused player in the advertising data space. There is an opportunity to offer scalable solutions that support growth and sophisticated data utilization for mid-market and enterprise clients.

Industry Relations Operating within a highly competitive landscape alongside firms like Acxiom and Experian, I-Behavior's unique cooperative database and integration within a major holding company position it well for partnerships. This opens possibilities for collaborative opportunities with agencies or organizations aiming to expand their data analytics and marketing targeting capabilities.

I-Behavior Tech Stack

I-Behavior uses 8 technology products and services including Webpack, Vue.js, Rickshaw, and more. Explore I-Behavior's tech stack below.

  • Webpack
    Development
  • Vue.js
    Javascript Frameworks
  • Rickshaw
    Javascript Graphics
  • Modernizr
    Javascript Libraries
  • CKEditor
    Rich Text Editors
  • ZURB Foundation
    UI Frameworks
  • Bootstrap
    UI Frameworks
  • prettyPhoto
    Web Tools And Plugins

Media & News

I-Behavior's Email Address Formats

I-Behavior uses at least 1 format(s):
I-Behavior Email FormatsExamplePercentage
FLast@i-behavior.comJDoe@i-behavior.com
77%
First.Last@i-behavior.comJohn.Doe@i-behavior.com
17%
First@i-behavior.comJohn@i-behavior.com
4%
Last@i-behavior.comDoe@i-behavior.com
2%

Frequently Asked Questions

Where is I-Behavior's headquarters located?

Minus sign iconPlus sign icon
I-Behavior's main headquarters is located at 2051 Dogwood Street Louisville, CO 80027 US. The company has employees across 1 continents, including North America.

What is I-Behavior's phone number?

Minus sign iconPlus sign icon
You can contact I-Behavior's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is I-Behavior's official website and social media links?

Minus sign iconPlus sign icon
I-Behavior's official website is i-behavior.com and has social profiles on LinkedIn.

What is I-Behavior's SIC code NAICS code?

Minus sign iconPlus sign icon
I-Behavior's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does I-Behavior have currently?

Minus sign iconPlus sign icon
As of September 2025, I-Behavior has approximately 51 employees across 1 continents, including North America. Key team members include Owner: C. L.Vice President, Data Services, Financial And Insurance: D. B.Business Development Director: D. H.. Explore I-Behavior's employee directory with LeadIQ.

What industry does I-Behavior belong to?

Minus sign iconPlus sign icon
I-Behavior operates in the Advertising Services industry.

What technology does I-Behavior use?

Minus sign iconPlus sign icon
I-Behavior's tech stack includes WebpackVue.jsRickshawModernizrCKEditorZURB FoundationBootstrapprettyPhoto.

What is I-Behavior's email format?

Minus sign iconPlus sign icon
I-Behavior's email format typically follows the pattern of FLast@i-behavior.com. Find more I-Behavior email formats with LeadIQ.

I-Behavior

Advertising ServicesColorado, United States51-200 Employees

Based in Louisville, Colorado, I-Behavior provides consumer and business transaction data that helps multi-channel merchants invest marketing dollars more effectively. With I-Behavior intelligence, your online and direct advertising campaigns reach the individuals who are most likely to purchase your products and services, as determined by the most reliable predictive information possible – their past buying behavior. 

The I-Behavior cooperative database includes:
More than 2,400 data-contributing merchants 
190 million individuals 
Over 30 million business contacts 
Over 10 billion SKU-level transactions, representing more than $380 billion in online and offline purchases 

After its acquisition in November 2010, I-Behavior became a member of the WPP organization, the leaders in advertising, digital and relationship marketing, and part of the Wunderman network. This acquisition has not only given I-Behavior the opportunity to add new marketing and data solutions, but also made these solutions available to members of our cooperative. Though we are now a part of something bigger, we will still operate under the I-Behavior name and remain a stand-alone business providing the same data cooperative products and services that our customers have come to rely on.

Section iconCompany Overview

Headquarters
2051 Dogwood Street Louisville, CO 80027 US
Phone number
SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $25M$50M

    I-Behavior's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    I-Behavior's revenue is estimated to be in the range of $25M$50M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.