Strong Market Position Infogroup holds a leading position in the data, analytics, and marketing services sector, recognized as a leader in B2B marketing data according to Forrester Wave evaluations, which indicates a solid reputation and extensive expertise that can incentivize potential clients seeking reliable data-driven solutions.

Rich Proprietary Data With access to a proprietary database encompassing 245 million individuals and 25 million businesses, Infogroup offers comprehensive and high-quality insights that can support clients in highly targeted marketing campaigns and customer segmentation efforts.

Innovative Technology Launches Recent launches of AI-driven acquisition tools and intent data services demonstrate Infogroup's ongoing investment in innovative marketing technologies, presenting opportunities to offer cutting-edge solutions to clients looking to enhance their customer acquisition strategies.

Expanding Business Capabilities Recent key hires, including senior executives like a Vice President of Enterprise Division, highlight Infogroup's strategic focus on expanding its enterprise and agency services market, making it an appealing partner for organizations seeking scalable, data-backed marketing solutions.

Financial Viability With revenues estimated between $100 million and $250 million, Infogroup demonstrates strong financial health, providing stability and assurance for potential clients and partners considering long-term collaborations in data-driven marketing and analytics services.