E-bike Innovation Ibis Cycles has recently launched the Oso electric bike, offering a unique and eye-catching option in the e-bike category. Sales teams can capitalize on the growing trend towards electric bicycles by promoting the Oso as a cutting-edge and trail-smashing choice for customers seeking innovative designs.
Award-Winning Design With the Ibis Oso winning the Design & Innovation Award 2023, sales teams have a strong selling point to showcase the company's commitment to quality and innovative product development. Highlighting this award can enhance the company's reputation and attract customers looking for top-tier designs in the bicycle market.
Expansion to UK and Ireland The recent hiring of Tony Barton as the country representative for the UK and Ireland indicates Ibis Cycles' focus on expanding its market presence globally. Sales representatives can leverage this expansion to establish new partnerships, enhance brand visibility, and tap into the customer base in these regions for increased sales opportunities.
Product Diversification Ibis Cycles' launch of the Exie, a bicycle tailored for the modern market, presents a sales opportunity to showcase the company's diverse product portfolio. Sales teams can target different customer segments by highlighting the versatility of offerings, catering to a wide range of preferences and needs in the biking industry.
Positive Industry Recognition Receiving awards such as the Value Bike of The Year for the Ripley AF in 2021 positions Ibis Cycles as a reputable and high-quality brand in the bicycle industry. Sales development representatives can leverage this recognition to build credibility, instill confidence in customers, and drive sales by associating the brand with excellence and value.