Online Customer Engagement Icon Water launched an online portal and Let's Talk Water and Wastewater program, engaging over 17,500 customers. Leveraging digital platforms could enhance customer interactions and drive sales growth.

Strategic Partnerships Partnering with companies like Cirrus Networks for a $15.5 million contract opens opportunities for collaborations and joint ventures, expanding market reach and potentially increasing revenue streams.

Infrastructure Investment With a significant investment of $700 million in infrastructure upgrades, there is a potential for equipment, technology, and service providers to offer solutions to support Icon Water's growth, presenting sales prospects.

Community Engagement Being actively involved in community events and partnerships like Music by the River 2024 showcases Icon Water's commitment. Collaborating with local organizations could lead to branding opportunities and increased brand loyalty, potentially boosting sales.

Innovative Branding Incorporating creativity with initiatives such as launching Free the Poo game demonstrates a unique approach. Leveraging innovative branding strategies could attract new customers and create buzz, potentially driving sales growth.