Prevention leadership IDEWE is Belgium’s largest external service for prevention and protection at work with a broad reach across private and public sectors, offering tailored wellbeing, safety, and absence management solutions. This presents a cross-vertical opportunity to upsell comprehensive prevention programs to new employers and expand existing engagements with current clients.

Scale and reach With over 1,000 experts serving more than 35,000 employers and nearly 880,000 employees from 11 regional offices and 150+ medical centres, there is a strong network ready for scalable service delivery, enabling rapid onboarding of new customers and cross-sell across regions.

Data-driven value IDEWE emphasizes return-on-prevention through calculated impact metrics, suggesting a ready-made case for ROI-focused proposals, performance dashboards, and ongoing measurement services to justify expanded consulting and program adoption.

Digital readiness The tech stack includes Drupal, WordPress, HubSpot, Google Ads, LinkedIn Insight Tag, and analytics tools, indicating a mature digital marketing and content ecosystem. This supports targeted campaigns to prospective employers and efficient lead nurturing and onboarding.

Market positioning As a non-profit external service for prevention and protection at work with substantial government-facing credibility, IDEWE can leverage partnerships and public-sector opportunities, while offering private-sector solutions to improve compliance, wellbeing, and sickness absence management.