Global Market Presence With over 5,400 specialist sports stores across 42 countries and a turnover exceeding EUR 14 billion, INTERSPORT demonstrates strong international penetration, presenting opportunities to offer localized marketing solutions and region-specific product offerings.

Strategic Partnerships Recent collaborations with EA SPORTS FC and the International Handball Federation highlight INTERSPORT's focus on enhancing brand engagement through digital gaming and major sporting events, opening avenues for targeted sponsorships, exclusive merchandise, and co-branded campaigns.

Leadership Expansion The appointment of a new CEO, Tom Foley, signals a strategic growth phase, providing prospects for innovative sales initiatives, new channel development, and refreshment of sales strategies aligned with future corporate objectives.

Digital Engagement Participation in the digital gaming space through partnerships like EA Sports FC indicates an emphasis on digital engagement, creating opportunities to develop tech-integrated products, virtual experiences, and targeted digital marketing solutions.

Store Network Optimization In recent strategic moves, including the opening of new locations in Sweden and closing unprofitable stores, INTERSPORT is optimizing its physical footprint. This paves the way for opportunities in store renovation, experiential retail, and omnichannel solutions to attract customers and boost sales.