Online Optimization Strong online presence via Square Online Store and Weebly offers a sales channel ripe for optimization; opportunities include conversion rate improvements, SEO refresh, product page enhancements, and targeted email remarketing to reduce cart abandonment using Mailchimp.

Wholesale Growth As a small artisan leather design business with a tight team, there is potential to grow through wholesale partnerships with local studios, craft schools, boutique retailers, and online marketplaces, expanding reach beyond direct-to-consumer.

Video Marketing Current use of video tools and YouTube presents an opportunity to build a content marketing program with leathercraft tutorials, product demos, and maker stories to drive engagement and repeat purchases.

Local Brand Milwaukee-based identity can be leveraged to differentiate through local sourcing, craftsmanship, and regional storytelling, appealing to local customers and tourists, with partnerships with local art events and shops.

Automation Growth Leverage existing Mailchimp marketing stack to expand automation: welcome series, order follow-ups, reengagement campaigns, and segmentation; consider connecting e-commerce data with CRM-like workflows to identify high-value customers and repeat buyers.