Retail Channel Leverage The company already distributes to national retailers across Discount, Drug, Grocery, and Home Improvement channels and maintains international reach in Canada, Mexico, Central and South America. This footprint supports pursuing private-label partnerships, exclusive assortments, and cross selling seasonal and commercial lines to boost wallet share and drive recurring revenue.

UV Printing Advantage The commercial division pioneered UV printing and offers merchandising trays, displays, and plastic cards for promotions. This capability positions Impact as a turnkey partner for retailers needing high quality, durable in store signage and packaging, enabling high value proposals for promotions and seasonal campaigns.

Cross Sell Opportunities With two complementary business lines, there is a clear opportunity to cross sell seasonal decor solutions to commercial clients for year round merchandising and to offer promotional printing services to seasonal accounts. Consider bundled offerings that combine window clings, ribbons, and UV printed displays.

Expansion Potential The existing US and international footprint suggests room to deepen penetration in North American markets and extend into new Latin American retailers or distributors. Prioritize outreach to retailers with large seasonal calendars and in store activation needs.

Data Driven Outreach The tech stack includes Google Analytics and Tag Manager, enabling data driven marketing and measurement for retailer outreach. Leverage account based marketing playbooks and retailer dashboards to optimize targeting and accelerate conversations with key accounts.