Acquisition Strategy Improving has a history of actively acquiring technology firms, such as Jump Analytics, Bitquill, and YoppWorks, to enhance its service offerings. This presents an opportunity for sales professionals to explore partnerships or cross-selling opportunities with these newly acquired entities.

Google Cloud Expertise Being recognized as the 2023 Google Cloud Public Sector Partner Of The Year For Canada showcases Improving's expertise in cloud solutions. Sales teams can leverage this recognition to position their products or services as complementary to Google Cloud offerings for potential collaborations.

Expansion into Canada The acquisitions of Jump Analytics and Bitquill, both with offices in Canada, indicate Improving's expansion into the Canadian market. Sales representatives can capitalize on this geographical expansion by tailoring their pitches to address the specific needs and trends in the Canadian technology sector.

Key Personnel Appointment The hiring of Matt Russell as Senior Vice President of Sales demonstrates Improving's focus on strengthening its sales and business development teams. Sales professionals can tap into Matt Russell's leadership to explore new sales strategies and initiatives targeting potential clients more effectively.

Board Expertise With the addition of Kathy as an independent member of the board, bringing strategic insight to the leadership, there is an opportunity for sales representatives to align their pitches with Improving's strategic direction. Leveraging Kathy's influence can help in building long-lasting relationships with key decision-makers.