In-House Agency Forum (IHAF)

Professional OrganizationsMassachusetts, United States11-50 Employees

IHAF was established in 2005 based on an observation that the in-house agency community was lacking any formal venue to share and gain knowledge regarding the unique business of running an in-house creative services operation – and that as the marketing communications world shifts from traditional to non-traditional vehicles, the importance of knowledge sharing for in-house agencies would only increase.

The intention of the In-House Agency Forum is to continuously evolve membership benefits and programming to keep pace with the changes in the marketing communications industry while focusing on three core offerings:

    * Benchmarking Data
    * Events and Conferences
    * Networking

As of today, the organization has attracted a broad cross-section of corporate and supplier members and established itself as an integral professional community focused on best practices and the studied evolution of the in-house agency capability.

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